We are seeking a senior resource to join a dynamic and growing International organization to help drive Consumer Insights and marketing investments. If you are a guru in Digital Analytics with a strong technical background and are seeking a full-time opportunity in the Northern Suburbs, then please apply!
Purpose & Scope:
The Sr. Marketing Analytics Manager is responsible for developing advanced models to measure the effectiveness of key selling and marketing tactics, performing promotional response and ROI analyses, and constructing marketing mix models to optimize the allocation of promotional dollars across marketing tactics.
Essential Job Responsibilities: